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History of people 

Project HOP - History of People, Project Reference: CREA-CULT-2022-COOP 101098484 under the Creative Europe Programme (CREA) meets the Specific objectives of call CREA-CULT-2022-COOP, topic CREA-CULT-2022-COOP-1.



Cultural heritage is about a special sense of belonging and of continuity. 

A way to ensure evergreen life to our cultural heritage is to engage audiences in understanding its meaning and significance, making them relate to and empathize with the stories behind monuments, historical landmarks and sites. 

Stories of persons, men and women, of their habits, passions and struggles. 

Nowadays, cultural heritage institutions face significant challenges in making their collections attractive to visitors. 

We believe this is due to a lack of cooperation in the EU between professional researchers, storytellers and managers of cultural heritage, who do not share their competences and knowledge. Texts and materials are indeed fixed and difficult to adapt to different auditors, are based on folklore instead of scientific information or historic research and often result from the work and sources of erudites, who dive deep on single items. 

Consequently, cultural heritage managers find it difficult to offer diversified materials and to target their communication to specific groups of visitors. 

This inevitably reflects on the way people consider historical tourism and information: boring, neither stimulating nor captivating. 

This inevitably impacts on the number of citizens that visit and enjoy cultural heritage sites, with a consequent, constant reduction of income for the sites themselves, in particular for which regards the younger generations (Millennials, Generation Y, Generation Z). 

With our project, we want to create an innovative methodology that combines scientific research and storytelling, so to target different audiences with ad hoc created contents. 

Thanks to a preliminary exchange of good practices and with a transnational co-design focused on the production of a common methodology, we will produce a pool of stories on cultural heritage, specifically targeted to students, children, adults, families etc. We will also sensitise on how climate change has always influenced people’s life on our planet; the only difference is that, now, we are the driving force of such changes. 

At last, we will test and implement the methodology developed in the partner counties with local pilot projects, with the help of digital tools such as mobile apps, audio descriptions, 3D representations of cultural heritage sites and/or with the “traditional” information means, such as guided tours, brochures, etc. A group of professionals from each partner Country will then evaluate the results reached by each of the partners involved.


Mobilities to partner countries so far: 

Bulgaria (Ruse) 19. - 21.4.2023. (Link)

Italy (San Benedetto del Tronto) 04. - 07.05.2023. (Link)

Macedonia (Kavadarci) 20. - 23.7.2023. (Link)



“Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EACEA. Neither the European Union nor the granting authority can be held responsible for them.”

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